alexfranck.design

Sisters Project Peru

This project is for non-profit that is raising money to build a health clinic in Huacahuasi, Peru. The goal was to create something that stood apart from every other non-profit doing work in Peru (llamas in the logo). The Condor was something that really resonated with the Sacred Valley and is a symbol of power, strength, and endurance which represents this small community. The colors were chosen from colors we also found in this while visiting and really wanted to go with something calm that would work well on their website. Their larger donors will likely be people with more money than young people have, so it needed to feel strong while not being too masculine or feminine.

-Illustration

-Brand Design

-Typography